THE PITCH POINT COMPETITION—LIVE PITCH

 

Time Limit: 5-10 minutes

 

Your presentation must contain:

1. Venture branding

                Company name, logo, slogan

2. Business problem and solution

                What is the problem?

                Who does it affect (target market)?
                What is your solution?

3. Unique Selling Proposition (USP)

                Identify main competitors

                Why is your solution better than anyone else’s           (competitive advantage)?

4. Management of Human Resources

               Roles & Responsibilities of each team member are clearly defined

               Clear chain of command

5. Channels of Distribution

               What is the most appropriate method of delivery of your product or service?

 How will you connect with your target market? (e.g. personal selling, types of

advertisements, promotions, publicity, etc.)

6. Key Performance Indicators (KPIs)

 What are your main goals for your venture?

 How do you plan to measure the success of your venture?

o For example, profit margin, break-even point, projected profit, non-financial

measures, etc.

 

7. Costs

 What do you estimate your start-up expenses to be?

 What are your estimated operating expenses/cost of goods sold?

8. Production Process

 Explain how you will produce your product or deliver your service

9. Corporate Social Responsibility

 How will you ensure your product or service is sustainable?

 How will your product or service improve the quality of life in your community?

10. Extra (Bonus)

 Additional items could include a working prototype, company valuation, completed

marketing materials, soft launch plan, market research, etc.

11. Judge’s Questions

 Be able to answer the judges’ questions about your venture